Settings - Eternity


For any queries, feel free to email us at

What do you do?

Welcome to Eternity UK! We are a Wedding Directory & Digital Planner. We work on helping Brides & Grooms enjoy their Wedding Planning process even more, by creating a seamless and fun planning experience.

You can browse suppliers through our Supplier Directory, to meet talented suppliers in a range of categories, and near you. Be sure to add them to your favourites, as you shortlist them, and even directly enquire with them via our platform.

Our Digital Planner has been curated by understanding some of the pain points when planning, so we provide you with a default ‘Newly Engaged’ checklist, which you can add to and amend as your planning evolves. You can also track your Budgets and Expenses, as well as organise your Guest List all in one place.

We are currently a Website, with a Mobile App launching very soon.

Where are you based?

Our Supplier Directory is currently based in the UK, with our Suppliers based nationwide. Our Digital Planner can be used worldwide!

How much does it cost, as a newly engaged couple?

Absolutely nothing! Our platform is entirely free for you to use. There’s enough to manage and control as part of your Wedding Planning, and we want to work with you to make this as efficient and convenient as possible.

How much does it cost, as a Supplier?

Our Suppliers pay monthly fees to feature on the platform, and can pick between two options: Basic & Advanced plans. Sign Up or Contact Us, at, to find out more!

Do you use your other socials much?

Yes, we do! Follow us on Instagram to keep posted. We post Supplier inspiration, hints & tips, trends, and so much more…

Terms and Conditions ("Terms") 

Last updated: 3rd July 2021

Please read these Terms and Conditions ("Terms", "Terms and Conditions") carefully before using (“Website”) and the Eternity UK Mobile App (“Mobile App”), namely the "Service" and “Services”, operated by Arora’s Group Limited, trading as “Eternity”.

Arora’s Group Limited, Company No. 12887088, registered in England & Wales. Registered office at 65 Nascot Wood Road, Watford, UK, WD17 4SJ, trading as “Eternity / Eternity UK” (“the Company”)

The terms “platform”, “we”, “us” and “our” refer to the Company offering this Policy to you. The terms “you”, “your” or “Consumer” refer to the customer visiting our website.

Anyone visiting Eternity, regardless of whether the individual chooses to create an account, is considered a Consumer and accepts these Terms and Conditions. By accessing or using the Service, you agree to be bound by these Terms. If the individual is in disagreement with the terms, then the individual must not access the Service.

Our “content” refers to Eternity generated content on our Website, Mobile App, and Social Media Platforms. We feature on Social Media as: on Instagram; and on TikTok; and

Eternity UK on Facebook 


Eternity is a Website and Mobile Application with user-generated content and Supplier comparison platform. The services are provided solely to:

  1. Assist Consumers in planning their Wedding & Events; by browsing options, facilitating introductions to Suppliers and providing usage of “Planning Tools” such as Checklists, Guest List organisers, and Budget trackers; and
  2. Assist the Wedding & Events industry Suppliers in engaging with potential Consumers.

Eternity may change or otherwise modify these Terms from time to time, and by accepting these, the user agrees that the continued access or use of the Services after such changes states the acceptance of the updated or modified Terms. Eternity will note the date and various versions of the revisions made to these Terms, and summarise them in Section 13; all revisions will be effective immediately once updated in the Terms. 

  1. Consumer REGISTRATION

i. Account Holders agree to safeguard their credentials at all times. 

ii. Eternity retains the right, at our sole discretion, to deny anyone access to the Services; at any time and for any reason; including, but not limited to, violation of these Terms. 

iii. By completing the registration and becoming an Account Holder, the Consumer agrees that they are solely responsible for any information provided and any activity on the account.

iv. In order to access the Eternity browsing services via the Website, registration is not mandatory. To use the planning tools on the Website, Consumers must become Account Holders.

v. In order to access Eternity browsing services and Planning Tools on the Mobile App, all Consumers must become Account Holders through their iOS, Android or Google device. 

vi. Any communications made with Suppliers outside of the Eternity platform, albeit introduced via our platform, are at the discretion of the Consumer and the respective parties involved. 

viii. Contracts and agreements created between consumer and supplier are signed outside of our platform. Eternity is not liable for any such agreements and contracts.


i. Through the use of Eternity services, Consumers may be redirected to third-party sites of Suppliers. Eternity works on a best efforts basis to verify the Suppliers who feature on the platform; but we have no control over the quality of services, communications and transactions provided by them thereafter. It is in the Consumers best interest to ensure they feel comfortable in maintaining communication and agreeing contracts with Suppliers.

ii. The Supplier’s information and prices stated on Eternity are uploaded by Suppliers. Prices are purely indicative and should be verified before making any commitment.

iii. By contacting Suppliers, Consumers are choosing to interact with the third-parties at their own risk, and Eternity is in no way liable for any experience or services provided by the suppliers.

iv. The content that a Consumer views and accesses within the platform may be for commercial advertisement purposes. These will be placed throughout the platforms for purposes of Consumer engagement.

v. The content (inc. descriptions and prices) about each Supplier is provided by the business themselves, and whilst Eternity aims to control the relevance of the information displayed, the information provided is the sole responsibility of the Supplier.

vi. Eternity endeavours to be fair to its Suppliers and Consumers alike, and will carry out an unbiased and fair assessment with regards to making a judgement on keeping or removing any reviews or content subject to but not limited to our Privacy Policy and Code of Conduct. Further information available in Section 7 and Section 10.

vii. The information that an Account Holder inputs on the platform will not be shared further amongst any external parties.


i. The content and information available on Eternity (including, but not limited to the images, text, graphics and videos), via our third-parties, are owned by Eternity and the Suppliers and Consumers do not have the rights to use, copy and distribute this information.

ii. Consumers must not download any content, unless it is expressly made available for download (ie account-specific checklists and planning documents).

iv. Consumers must not disrespect our Suppliers, whether this be via communications on or beyond our platform. Any misconduct may lead to termination of the account.


i. Suppliers on our platform may wish to promote their service via short-term promotions,  deals and/or by way of advertising on the platform. Availability and Consumption of these services or products will be subject to the agreement between parties and such agreement solely remains between the Supplier and Consumer.

ii. The promotions and deals presented on our platform may be amended on a regular basis and will be subject to availability and change.


i. By providing feedback to the platform, via review uploads or emails, the Account Holder is granting a royalty-free, perpetual, transferable and irrevocable right to 

a) share the content provided with users of Eternity and our related platforms (inc. Website and Social Media); 

b) use your account name as reference to associate with the feedback provided; 

c) allow the associated Supplier to reshare and incorporate this feedback on their desired platform for marketing purposes only.

ii. Reviews and feedback submitted to the platform should not: a) be offensive; b) promote violence or discriminaton; c) cause infringement of the intellectual property rights of the platform, the Suppliers, and the Consumers; d) invade privacy or promote illegal activity; e) provide false or private information relating to the platform, the Suppliers, and the Consumers; f) contain spamming; g) contain information that is unrelated to the respective Supplier page or area that the feedback is posted to.

iii. Reviews will be moderated on an ad-hoc basis, by the platform and the Supplier, and whilst we appreciate and welcome open and honest feedback; we reserve the right to remove any feedback deemed as inappropriate or in breach of Section 6ii.


i. Eternity is committed to showing respect and fairness to all our Consumers and Suppliers. We expect our Consumers and Suppliers to act responsibly and respectfully in all relations and communications within and beyond the platform.

ii. Eternity will intervene and take all reasonable measures in case of inappropriate behaviour from any Consumer or Supplier, but that does not limit the Consumer or Suppliers own rights.


i. Eternity will not be liable for any damages or compensation to consumers if the platform is unavailable at any time or for any period.

ii. Eternity is not liable for any Supplier and Consumer disputes or agreements made between them, as the platform is purely for introductory purposes. Any non-compliance with services is out of the control of Eternity.

iii. We will monitor our Suppliers on a best efforts basis, for the safety and security of our Consumers. Any complaints or concerns, regarding the legitimacy of our Suppliers, should be brought to the attention of Eternity by contacting:


i. Eternity owns the rights to our name, mobile platform, web application, and platform-generated content. 

ii. Suppliers own the intellectual property to the content (including imagery and/or information) which is provided by them on our platform.

iii. The Consumer cannot use any of the Eternity Planning extracts, or content for any commercial purposes (inc. replication for distribution) without obtaining permission from Eternity to do so.


We acknowledge that your personal information and the nature of its use is a sensitive topic, and we are committed to safeguarding all information on the platform on a best endeavour basis. The following policy relates to your privacy practices. 

Data Collection & Usage:

i. When you sign up as an account holder, we collect information from and about you to provide a personalised and relevant experience. This information may include, but is not limited to: name, email address, postal address, and telephone number.

ii. Your data will only be shared with third parties and Suppliers for the purposes of carrying out the core functions of the platform.

iii. We will do our best endeavours to keep your data secure, to ensure this, we intend to only work with globally renowned companies for data storage.

iv. Your information is protected with us as stipulated in the Data Protection Act 1998.

v. We are committed to providing you with relevant content on our services, and for this, we may reach out to you for further information to enhance your user experience. 

vi. Your Eternity U.K. browsing history may be shared with certain Suppliers, as and when requested on an ad-hoc basis, to allow enhancements to their particular page and Consumer experience. 

Data Choices:

vii. As part of our platform, we will provide frequent push-notifications and emails to our users pertaining to relevant planning and key Supplier information. At account registration, these settings will default to remain on for all Consumers. If, at any point, Consumers would like to amend these notifications or email marketing preferences, they retain the right to do so via the account profile page.

viii. Throughout the duration of your account usage, you obtain the right to amend all information or remove non-mandatory information from the platform. 

ix. If you choose to deactivate your account, we may retain some information associated with your account for internal purposes. This will be for monitoring purposes, and to enhance our understanding of account usage. 

Data Disclosure: 

x. We will only choose to disclose your information if legally required by law enforcement agencies, court, or their equivalent counterparties. Where we can legally disclose this, we will inform you as the Consumer.

xi. If we are selling our business or acquired, your data will be shared with the respective parent company as part of business processes and data.


“Cookies” are data files stored within your browser to track your interactions between websites.

i. We use cookies to recognise your preferences and interests, and to enhance your Consumer experience. 

ii. This would allow trusted third-parties to help us in delivering an appropriate service and marketing the platform to existing and potential Consumers.

iii. If you wish to disable cookies, you retain the right to do so via the settings on your browser or device. 


This agreement shall be governed by, and construed in accordance with the laws of England, where Eternity U.K. is a registered company.

Privacy Policy

Last updated: October 2, 2023

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy. This Privacy Policy has been created with the help of the Privacy Policy Generator.

Interpretation and Definitions

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

  • Account means a unique account created for you to access our Service or parts of our Service.
  • Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Arora's Group Limited t/a Eternity UK.
  • Cookies are small files that are placed on your computer, mobile device or any other device by a website, containing the details of your browsing history on that website among its many uses.
  • Country refers to: United Kingdom
  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
  • Personal Data is any information that relates to an identified or identifiable individual.
  • Service refers to the Website.
  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
  • Third-party Social Media Service refers to any website or any social network website through which a User can log in or create an account to use the Service.
  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
  • Website refers to Eternity, accessible from
  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.
Collecting and Using Your Personal Data
Types of Data Collected
Personal Data

While using Our Service, We may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, Postal code, City
  • Usage Data
Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, Your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Information from Third-Party Social Media Services

The Company allows You to create an account and log in to use the Service through the following Third-party Social Media Services:

  • Google
  • Facebook
  • Twitter

If You decide to register through or otherwise grant us access to a Third-Party Social Media Service, We may collect Personal data that is already associated with Your Third-Party Social Media Service's account, such as Your name, Your email address, Your activities or Your contact list associated with that account.

You may also have the option of sharing additional information with the Company through Your Third-Party Social Media Service's account. If You choose to provide such information and Personal Data, during registration or otherwise, You are giving the Company permission to use, share, and store it in a manner consistent with this Privacy Policy.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
  • Flash Cookies. Certain features of our Service may use local stored objects (or Flash Cookies) to collect and store information about Your preferences or Your activity on our Service. Flash Cookies are not managed by the same browser settings as those used for Browser Cookies. For more information on how You can delete Flash Cookies, please read "Where can I change the settings for disabling, or deleting local shared objects?" available at
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies: Cookies: What Do They Do?.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential CookiesType: Session CookiesAdministered by: UsPurpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.
  • Cookies Policy / Notice Acceptance CookiesType: Persistent CookiesAdministered by: UsPurpose: These Cookies identify if users have accepted the use of cookies on the Website.
  • Functionality CookiesType: Persistent CookiesAdministered by: UsPurpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.
  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
  • To manage Your requests: To attend and manage Your requests to Us.
  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside. If You interact with other users or register through a Third-Party Social Media Service, Your contacts on the Third-Party Social Media Service may see Your name, profile, pictures and description of Your activity. Similarly, other users will be able to view descriptions of Your activity, communicate with You and view Your profile.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.
Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data
Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability
Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

Privacy Policy for Eternity UK