Flower
Flower
What is Eternity and how does it work?

We are a Directory & Planning platform for Weddings & Events. We help Brides & Grooms to meet their dream Suppliers. By using our service, Brides & Grooms can search through our Supplier Directory, create an event-by-event Checklist, track their Budgets & Expenses, and much more!

Suppliers have opportunities to market themselves further, to couples searching in specific areas, price ranges and expertise! Alongside this, they can also collaborate and connect with various Suppliers.

We want our platform to be useful and convenient for everyone. Sign up now to experience all our wonderful features!

Where are the Suppliers based?

Our Platform currently offers services within England, and we will continuously be looking to expand. We are actively recruiting Suppliers nationwide, to provide the best experience for our Brides & Grooms. To search for Suppliers in your local area, filter them through the Supplier Directory.

How much does the platform cost?

Eternity is completely free for Brides & Grooms to use! You don’t even need an account to search through our Supplier Directory, but to access our full Planning features (we definitely recommend this!) you will be required to create an Account.

Eternity charges our Suppliers a fee based on the nature of your business, to ensure we are as fair as possible. Find out more by signing up today.

Eternity UK Terms & Conditions - Suppliers

Terms and Conditions ("Terms") 

Last updated: 5th July  2021

Please read these Terms and Conditions ("Terms", "Terms and Conditions") carefully before using www.eternity-uk.com (“Website”) and the Eternity Mobile App (“Mobile App”), namely the "Service" and “Services”, operated by Arora’s Group Limited, trading as “Eternity UK”.

Arora’s Group Limited Company No. 12887088, registered in England & Wales. Registered office at 65 Nascot Wood Road, Watford, UK, WD17 4SJ, trading as “Eternity / Eternity UK” (“the Company”)

The terms “platform”, “we”, “us” and “our” refer to the Company offering this Policy to you. The terms “you”, “your”, “they”, “them” or “supplier” refer to our Suppliers who choose to create an account with us. 

Any business that chooses to register via Sign Up is considered a supplier on our platform, once they have been approved by the admin. “Active Suppliers” are those businesses who have initiated account creation, been approved by admin, and are paying an active subscription. An “Inactive Supplier” refers to a supplier who is not currently paying subscription fees, regardless of whether or not they have previously done so.

Our “content” refers to Eternity generated content on our Website, Mobile App, and Social Media Platforms. We feature on Social Media as:

@eternity.uk on Instagram; and

@eternity.uk on TikTok; and

Eternity UK on Facebook 

The access to and use of the Service is conditioned on the consumer and suppliers acceptance of and compliance with these Terms. These Terms apply to all visitors, users and others who access or use the Service. 

By accessing or using the Service, you agree to be bound by these Terms. If you disagree with any part of the terms then you may not access the Service.

  1. ABOUT US

Eternity is a Website and Mobile Application providing a supplier comparison platform, with a combination of supplier and user-generated content. 

  1. Assist consumers in planning their Wedding & Events planning; by browsing options, facilitating introductions to suppliers and providing usage of “Planning Tools” such as Checklists, Guest List organisers, and Budget trackers; and
  2. Assist the Wedding & Events industry suppliers in engaging with consumers and potential consumers.

Eternity may change or otherwise modify these Terms from time to time, and by accepting these, the Supplier understands and agrees that the continued access or use of the Services after such changes states the acceptance of the updated or modified Terms. Eternity will note the date and various versions of the revisions made to these Terms, and summarise them in Section 14; all revisions will be effective immediately once updated in the Terms. Any registered “active Suppliers” of material changes to these Terms will be notified via the email address associated with the supplier account.

Copying, Reproduction and Duplication of our content and our service is strictly prohibited, unless agreed in advance with prior written confirmation of Eternity. To request permission, please write to: info@eternity-uk.com.

  1. REGISTRATION

i. Suppliers agree to safeguard their credentials at all times. 

ii. Suppliers must be legitimate businesses based in the U.K. Upon registration, the business will be screened, on a best effort basis, using their Companies House no. and/or using their websites and social media platforms.

Iii. Eternity retains the right, at our sole discretion, to deny anyone access to the Services; at any time and for any reason; including, but not limited to, violation of these Terms. 

iv. By completing the registration and becoming a Supplier, you agree that you are solely responsible for any information and content provided to the platform.

v. Each Supplier is linked to one unique email address. 

  1. OUR SERVICES

i. Through the use of our Eternity services, as a supplier, you will provide your own third-party links for consumers to contact you. Eternity works on a best efforts basis to verify these links; but we have no control over the services and quality of any communications or transactions provided thereafter. It is the Supplier’s responsibility to ensure you are acting responsibly and appropriately as an affiliate of Eternity. 

ii. It is in the Suppliers best interest to ensure they feel comfortable in maintaining communication and agreeing contracts with the consumers; as Eternity is not part of this process. 

iii. The content on a Suppliers page  (inc. descriptions and prices) should provide a fair and accurate representation of the business. The information provided is the Supplier’s sole responsibility. 

iv. If Eternity does not believe the information provided by the Supplier is accurate, appropriate, or relevant, on our platform or via Consumer feedback, we are within our rights to refuse to publish the Supplier’s profile; and will reach out  to request remediation. 

v. The Supplier acknowledges that the comments and reviews received on their supplier page are provided by consumers and not influenced by the platform. We monitor the reviews on a best efforts basis, and if required, can remove any inappropriate, incorrect, abusive or aggressive reviews or content. 

vii. Eternity endeavours to be fair to its suppliers and consumers alike, and will carry out an unbiased and fair assessment with regards to making a judgement on keeping or removing any reviews or content. Further information in Section 7. 

viii. Suppliers agree that the content provided on our platform is available for distribution, by Eternity, throughout the website, social media platforms, and additional marketing purposes; with suitable credits provided where necessary. Eternity reserves the right to terminate a subscription at any time.

  1. PAYMENTS & SUBSCRIPTIONS

i. Suppliers acknowledge that the fees charged to become an active Supplier are to be paid on a monthly basis, commencing on the date of the first payment. 

ii. Suppliers can cancel the subscription at any time, to take effect at the end of the pre-paid billing month period; at which point the profile will automatically switch to be an inactive Supplier. This can be re-activated at any time, once the Supplier resumes monthly subscription payments.

iii. Each Supplier is on a different pricing structure, based on the nature of the business. The commercial information exchanged between the Supplier and Eternity is confidential information, and each party is obliged to maintain confidentiality.

iv. Suppliers can choose between “Basic” and “Advanced'' plans, depending on their requirements from the platform. Eternity will continuously enhance the platform services and may offer additional services, either as part of your existing plan or as a new tiered membership plan.

v. If Suppliers opt to upgrade to an Advanced plan, you will be charged a new monthly fee for your new monthly plan, both of which will be effective immediately. At this point, your previous monthly subscription will stand terminated and no refund will be offered.

vi. If Suppliers opt to downgrade to a Basic plan, they will be required to cancel the existing Advanced plan and apply for new membership onto the Basic plan. 

vi. Fees may be subject to change. Any changes will be communicated to the email address associated with the active Supplier account within a reasonable time period prior to any changes.

vii. Any discounted promotional fees provided at onboarding will be for a limited time only, as disclosed at the time of the active offer. Once the limited time period has lapsed, subscription fees will revert to the original fees.

  1. PROHIBITED INFORMATION AND CONTENT

i. Suppliers must not provide dishonest, inaccurate or fraudulent information on their profile or in any communications beyond the Eternity platform.

ii. Suppliers must not disrespect our consumers, whether this be via communications on or beyond our platform. Any misconduct may lead to termination of your supplier profile.

iii. Suppliers must obtain the rights or ownership of any content or imagery uploaded onto Eternity. If required to do so by law, suppliers will need to oblige with the removal of any imagery or content.

iv. Suppliers cannot use their profile page (inc. content and imagery) as an advertising space for promotional or discount advertising. These must be communicated to consumers via Ads on the platform, which will incur a separate fee.

  1. PAID ADVERTISING

i. As a supplier, you are only allowed to promote any short-term promotional offers or deals on our platform in the form of Ads, which must comply with the Advertising Standards Authority. 

ii. The promotions remain as an agreement between the supplier and the consumer; and whilst these are not legally binding between the consumer and Eternity, we require you to respect our consumers and provide them with the best service. 

ii. Any misuse could lead to grounds for supplier profile removal.

iii. The usage of our Ad functionality is only available for active Advanced Suppliers. All Ads are reviewed by Eternity on a best effort basis.

iv. Ads are services which are not included in the monthly subscription fee, and an additional ad-hoc and/or subscription is charged to the cardholder based on the level of service.

iv. Our Ads pricing is reflective of the demand and seasonality of the platform, and may vary as frequently as each week. We are not obliged to inform you of any changes in advance.

v. Any existing subscriptions remain unaffected by Ad pricing changes, until expiry of the plan. Renewal will incur the new and revised pricing fees.

  1. REVIEWS, COMMENTS AND INTERACTIVE AREAS

i. Eternity allows consumers the opportunity to provide reviews. Any reviews provided on your supplier profile can be shared on your respective web and marketing platforms.

ii. Suppliers do not have the right to request removal of any reviews or feedback, unless it is believed that the review is irrelevant, inaccurate or fraudulent. Ultimately, Eternity will have the final verdict on the removal of any reviews or feedback.

  1. CODE OF CONDUCT

i. Eternity is committed to showing respect and fairness to all our consumers and suppliers. We expect our consumers and suppliers to act responsibly and respectfully in all relations and communications within and beyond the platform.

ii. Eternity will intervene and take all reasonable measures in case of inappropriate behaviour from any consumer or supplier, but that does not limit the consumer or suppliers reserve their own rights.

iv. Suppliers must not have previously had their account disabled by Eternity for violation of law or any of our terms.

  1. LIABILITY

i. Eternity will not be liable to you if for any reason the platform is unavailable at any time or for any period.

ii. Eternity is not liable for any supplier and consumer disputes or agreements made, as the platform is purely for introductory purposes. Any non-compliance with services is out of the control of Eternity.

iii. We will monitor our suppliers on a best efforts basis, for the safety and security of our consumers. Any complaints or concerns, regarding the legitimacy of our suppliers, should be brought to the attention of Eternity by contacting: info@eternity-uk.com.

  1. INTELLECTUAL PROPERTY

i. Eternity owns the rights to our name, mobile platform, web application, and platform-generated content. 

ii. Suppliers own the intellectual property which is provided by them on our platform; inclusive of the content and imagery provided. 

  1. PRIVACY POLICY 

We acknowledge that personal information and the nature of its use is a sensitive topic, and we are committed to providing our suppliers and consumers comfort and ensuring you can trust us. The following policy relates to Eternity’s privacy practices. 

Data Collection & Usage:

i. We collect information from and about you to provide a personalised and relevant experience. This information may include, but is not limited to: name, email address, telephone number, companies house number, and business social media.

ii. The data will only be shared with third parties and suppliers for the purposes of carrying out the core functions of the platform.

iii. We will do our best to keep all our data secure; and to ensure this, we intend to only work with globally renowned companies for data storage.

iv. Information is protected with us as stipulated in the Data Protection Act 1998.

v. Eternity is committed to providing Suppliers with relevant content on our services, and for this, we may reach out to you for further information to enhance your user experience. 

Data Choices:

vii. As part of our platform, we will provide frequent push-notifications and emails to our users pertaining to relevant planning and key supplier information. At account registration, these settings will default to remain on for all consumers. If, at any point, consumers would like to amend these notifications or email marketing preferences, they retain the right to do so via the account profile page.

viii. Throughout the duration of your account usage, Suppliers and Consumers obtain the right to amend all information or remove non-mandatory information from the platform. 

ix. If Suppliers or Consumers choose to deactivate your account, we may retain some information associated with your account for internal purposes. This will be for monitoring purposes, and to enhance our understanding of account usage. 

Data Disclosure: 

x. We will only choose to disclose any information if legally required by law enforcement agencies, court, or their equivalent counterparties. Where we can legally disclose this, we will inform our Suppliers or Consumers.

xi. If we are selling our business or acquired, your data will be shared with the respective parent company as part of business processes and data.

  1. COOKIE POLICY

“Cookies” are data files stored within your browser to track your interactions between websites.

i. Eternity uses cookies to recognise user preferences and interests, and to enhance the consumer experience. 

ii. This would allow trusted third-parties to help us in delivering an appropriate service and marketing the platform to existing and potential consumers.

iii. If you wish to disable cookies, you retain the right to do so via the settings on your browser or device. 

  1. GOVERNING LAW

This agreement shall be governed by, and construed in accordance with the laws of the United Kingdom, where Eternity UK. is a registered company.

We acknowledge that personal information and the nature of its use is a sensitive topic, and we are committed to providing our suppliers and consumers comfort and ensuring you can trust us. The following policy relates to Eternity’s privacy practices. 

Data Collection & Usage:

i. We collect information from and about you to provide a personalised and relevant experience. This information may include, but is not limited to: name, email address, telephone number, companies house number, and business social media.

ii. The data will only be shared with third parties and suppliers for the purposes of carrying out the core functions of the platform.

iii. We will do our best to keep all our data secure; and to ensure this, we intend to only work with globally renowned companies for data storage.

iv. Information is protected with us as stipulated in the Data Protection Act 1998.

v. Eternity is committed to providing Suppliers with relevant content on our services, and for this, we may reach out to you for further information to enhance your user experience. 

Data Choices:

vii. As part of our platform, we will provide frequent push-notifications and emails to our users pertaining to relevant planning and key supplier information. At account registration, these settings will default to remain on for all consumers. If, at any point, consumers would like to amend these notifications or email marketing preferences, they retain the right to do so via the account profile page.

viii. Throughout the duration of your account usage, Suppliers and Consumers obtain the right to amend all information or remove non-mandatory information from the platform. 

ix. If Suppliers or Consumers choose to deactivate your account, we may retain some information associated with your account for internal purposes. This will be for monitoring purposes, and to enhance our understanding of account usage. 

Data Disclosure: 

x. We will only choose to disclose any information if legally required by law enforcement agencies, court, or their equivalent counterparties. Where we can legally disclose this, we will inform our Suppliers or Consumers.

xi. If we are selling our business or acquired, your data will be shared with the respective parent company as part of business processes and data.