We believe wedding rituals and gifts have delicate undertones and need to be crafted exclusively for every individual. Let the Pataaree weave its magical spell on you through the fabric of time.
Drawn to the infectious razzle dazzle of the Indian wedding, friends Shagun Bawa and Rekha Thakur couldn’t help but notice how most of the celebrations end up looking like ‘cut copy paste’ versions of each other. The ‘happily ever after’ was missing a personal touch.
It was time to revisit, review and reinvent the Great Indian Wedding. After months of researching on traditions, exchanging notes with aunts and grandmas of friends and family on a multitude of Indian customs and rituals, scouring old bazaars in search of inspiration on colour and design, brainstorming and ideating, the girls threw open a treasure chest of dreams – curated, handmade, customised. And with that, Pataaree was born in the year 2016.
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